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What is FertilityWire?

FertilityWire gives you an effortless way to explore the latest, and most relevant, content on fertility and infertility topics. It builds a rich topic page of information for you on anything related to fertility in seconds.

Perform a search by entering a word or term in the search box above. If you need a suggestion, you can use a topic in "Search ideas" or the "Related Topics" module in the right-hand column by clicking on it.

Who is it for?

FertilityWire is meant for anyone who has a question about or interest in infertility and becoming pregnant, including women (and men) at any stage of the fertility process, their partners and family members, and professionals.

It can be used for research, to stay up to date on news and trends, learn about treatment options, and find like-minded people.

Who's building it?

We're an established fertility clinic called Pacific Fertility Center in San Francisco, California that offers a full range of infertility treatments. The team behind FertilityWire is made up of doctors and staff from the center and outside contractors.

Read more about us and please help us make the site better by giving feedback.

How do I get started?

What do you want to know about fertility and infertility? Type your word, term, or phrase into the search field located at the top of every page and click the"Explore" button. FertilityWire responds by building you a topic page for that search, producing several modules in two columns that contain various types of media and content.

Scroll down the page to see the available modules and use their headers (e.g., "News and Updates" or "Videos") to determine the type of content that interests you. Within the modules, you can also see the origin of the content (e.g., YouTube or Science Daily) to make additional choices.

Finally, click on the title of any item to follow that link to the full piece of content, whether it be a tweet, image, blog post, article, and so on.

How are my search results organized?

Results are always presented in a consistent, simple format. Your search generates modules (discrete boxes with unique content) in two columns.

Items (or lines of content) are organized within a module by their source, that is, where they originated from.

For example, items from Google in the "Web Search" module are grouped together under that source, which is indicated by a small Google icon.

What will I find on FertiltyWire that I won't on search engines like Google or Bing?

FertilityWire takes advantage of a different kind of search than is offered by companies like Google. It's called "browsing" or "universal" search, a new approach to browsing the Web that helps people learn and connect to what's happening right now. Google, by contrast, is most effective when you want to find specific information or visit a site you already know exists, often in order to take action.

Our topic pages provide both breadth and depth, allowing information to be taken in at a glance as well as giving you the opportunity to dig deeper. It is an invitation to browse, see relationships, and learn.

Another way to think about it is that search engine results are included (and clearly identified) in our search results as one aspect of the topic.

Where does the content come from?

FertilityWire is built on top of Kosmix (using its API), a Silicon Valley-based company that is the leader in browsing search. Kosmix evaluates billions of Web pages and what they call "structured data points" to determine and return the right content for each person's search. For any given search, content can be presented from blogs, major media sites (e.g., Yahoo! Health), newspapers, social networks, content aggregators, photo sites, etc.

We then add our own original and featured content with data from Kosmix to generate the final topic page that you see. This means that we supplement the information provided by Kosmix with editorial choices that either point to valuable content on the Web or is made available on FertilityWire itself.

For example, a search on "Egg freezing" might include modules from our human editors that link to blog posts elsewhere on the Web and a full article published by us.

Was all the content created today?

No, not all of the content in your search results will be from that day (or that moment). This is because there's a necessary balance between what is recent and what is relevant. Some content that is relevant might have been created last week or last month. That said, the goal is to connect you with what's happening on the Web right now, content that is recent and relevant, including what's occurring in real time.

Can I create a profile or login?

At the moment, we aren't offering accounts that allow you to login and create a unique profile. It's something that we're considering and would love to know what you think.

What happens when I do a search unrelated to fertility?

There is no functional limitation on what you can search for on FertilityWire. This fact allows you to search on anything you can possibly think of related to fertility. But, likewise, there is no technology used by us that filters out all unrelated topics.

However, we do filter out keywords and specific items that are unrelated or inappropriate for our topic pages, and these will apply to any search. Also, our search ideas and related topics are limited to fertility categories and terms. Finally, the editorial content we add only appears for fertility topics.

In other words, while you can do a search on any topic, the site is tuned for searches on fertility and infertility.

How do I give feedback?

Drop by our feedback page and tell us what's on your mind. We'd like to hear both what you do and don't like about FertilityWire and what you think we can do to improve it. Thanks!